客户的一封询函及我的回复！

9 O; l0 k  H8 m2 a# s8 J- M  U询函： Subject: Alarm System: z8 ~$ C  |' V8 c/ ?6 p" E
> =========================================& S; q% B3 ?  n. \, @# f6 Q& l
>
' ]. R) L/ c: T- b3 v> Hi, my name is Thanh Tran, Owner of Skyline Electronics. Skyline Electronics is a retailer of high-end electronic products and we are currently getting ready to sell aftermarket performance car parts. I saw your profile and would like to know more about your alarm system for cars. Please send me the information about your alarms including quality, cost, the cars your alarms will work on. etc. Also, please send me some of your models including the best price per unit that you can offer me. I am very interested in starting a business relationship with you and I would like to be one of the main retailers of your product here in the U.S.A. Thank You and I hope to hear from you soon.0 n# T5 R! y6 h6 F% h( C
我的回复：

Dear Mr Thanh Tran,
% X0 H; z: i& O0 M6 n+ F7 B: {) b; Q! k5 q( g( D
Thanks for your email !- @5 {! R$ }! d
0 ]: f. Q6 t! Z3 s) z2 f* {- ?; m
From your email, i know you are interested in car alarm system,' z6 B* Q* b( @, @/ A4 R
6 ?0 `! r' R7 T# x" Y, U
We are the manufacturer of car alarm, motorcycle alarm, central locking, parking sensor, automatic detecting window closer,,, 1 V4 [, \' J  {. Z6 q( s8 X  H/ w9 K

4 f8 F3 I  J  ~: f* a6 nWe are very interested in starting USA market with you !( y# @/ o% ?7 O$ U5 k7 u4 N

. I9 U- R+ H# VWe have our agent in Turkey.
/ S0 t9 f7 {1 l# s' q# d! b3 y% Y3 e: ~, \( p
Regarding car alarm, we have two way and one way car alarm,
, {  F1 i8 M% [2 W- c2 o2 M& o+ V' U' a- r$ F7 J. G4 A
two way car alarm items are : C409 and C421,
8 U: ^) M6 F, k; D
9 Q8 c6 d  d' ]( p1 Z! ]C409    unit price   56.00 USD (FOB  price )  
6 W! R8 ^4 o' Z, `
+ J* E6 i, e7 H& s3 Z  Y9 BC421   unit price   53.00 USD (FOB price )
0 `8 t4 m9 ^& n' l  T) @! ^! N" q7 G8 m5 W0 i
One way items: for example: C418     unit price  12.00 USD0 K9 _3 U: ^) N) d( E7 V

$ ~$ p2 t0 {0 P: F                                                C417   unit price    12.00 USD2 m* T4 o9 B" ]4 ~* ~
2 x2 G( X$ _- c+ D7 c3 v* D
New items: CF425     unit price    12.00 USD
4 ^8 I8 H" I8 Q3 r9 T
# M' O1 i6 k/ P$ g. d, K, a                     CF428    unit price     12.00 USD0 N% w  I, U0 _3 t0 U6 ^
- v7 Z0 \4 P7 w: I
The minimum order quantity is 300pcs.1 T) _. I* j$ S- u+ Y/ Z, r+ Y' |: ]- w- j

. O# g& F' f; k2 s, n$ X4 {Carton size:  51*39*29 CM      12sets/ctn
$ `. c4 f. f5 V/ q& _
$ b$ T' S1 Z5 a! q: RAbout our items, you can visit our website for more informations: http://thor.en.alibaba.com or http://www.keyu-thor.com  
) P4 M, l8 s( u  C8 C) r# ~$ J
* b& l8 ?; k' G9 Q" MIf you have any questions, please feel free to contact with me !
$ X% n' W' D! k% q& L
# C0 C( E' J2 R2 P, D9 ?( CYour early reply will be very appreciated !
: f+ |" w* X0 S3 ~& c5 t& s' g0 R$ w3 S+ ?# D. h
Thanks and best regards,) W- t( A* x) f8 e$ k
请对我的客户回复提一些建议，谢谢！
) X5 F, z. u4 q& E% R1 `1 M! Y3 z8 l4 I) e% y# m- i0 c

    我觉得你的报价似乎太不正规了一些，客户收到这样的报价一定会感觉你们的公司不是太专业和正规。 最好你们能有一个统一的报价单格式 这样会给客户一种比较正规，专业的感觉。 报价单可以好好设计一下。
2 _: K4 u0 k9 f: m( A    另外我发现你的报价似乎缺少了一些外贸报价单的比较必要的元素 ，比如报价有效期，我不是很了解你的产品，但是我相信你的产品报价不是永远有效的吧。对于一些价格变化比较大的外贸产品来说，报价有效期一项就显得更为重要了。
: t: h/ h" t7 [* ^4 Y. }1 G0 W对于报价单，建议可以采用一些外贸管理软件进行自动生成，一来便于管理，二来可以统一样式，给客户更好的感觉。$ @" \' C( q$ k7 J  K
推荐一个外贸管理软件，可以到我的板块去下载：
6 N/ k/ u* s" Vhttp://bbs.so-us.com/114/ShowPost.aspx                          -----JJIANG

给客户的信函，报价要有统一规范的格式，最好上面有公司LOGO什么的，给客户感觉你是一家很正规的大公司。另外，从对方的信函看，我觉得客户对你的产品情况不是很了解，也没有经营过你这种产品。因此我想你可以再介绍下产品及其特点优势。                                                -----RAIN

I agree with JJIANG and Rain. However, I studied your postings carefully and would like to offer the following comments.
1 Y( m0 B; d  X' O+ \2 a% N8 Y
5 t; E! I4 R8 z$ D0 V" nBefore preparing a quote, I would usually do a little research about the inquiry itself. 知己知彼.9 k8 g  P% t1 ^; f

: W! r2 q* @3 {6 Z1. "Thanh Tran" is almost certainly a Vietnamese name. (Tran is 陈 in Chinese.)3 T6 _6 l: @. t$ |$ E2 Z
2. It is an inquiry issued by the owner of the company. It tells me that it's a very small business.9 r) ~, r% I, C% U" ?% J
3. If it is a very small company, how can they purchase a large quantity of your products, which are of low value?
: e6 E: j: ~! m( O# H4. I did a search on "Skyline Electronics", which appears to be a very common business name, and didn't find any possible match of the inquirer. This, again proves my guess that they are a very small business. I even doubt if it exists.
! x6 L' T% l, Y( \' ^% d: j; l  t/ m7 o# O# F
For an inquiry like this, I would probably not reply in the first place.
- N' P4 a" C  w5 b; q0 p
0 H2 V/ i7 |3 P# REven if I decide to reply for whatever reason, I think you may improve on the following.4 |! i  ]% N: F7 F; t

3 M( S9 F& W6 H# i, q% C9 D7 N6 V1. For an electrical product like yours, you would need to indicate the US industrial standard(s) that your products conform to. Otherwise, they cannot be exported into the US.
2 e4 k8 d7 \% t' A. a6 }2. Mr. Tran is asking what cars these alarms can be used on and you didn't include such info in your quote.$ _& ]7 h4 U$ k+ O
3. You only referred to the product model (such as CFxxxx) and didn't include a brief description of the products. The inquirer may have no idea what you were talking about because you only gave the models and models are just codes and don't really mean anything to someone who is not familiar with your models. I assume these model numbers are not generally used in the industry. Of course, you asked him to visit your website, where more detailed info is available. However, it is always important to let your potential customer know what kind of things you are trying to sell up front.. K+ w0 D, W. V+ H* b3 x

0 B7 K8 s: w" s2 H) n4 N- h" ^There are many other issues that we can discuss regarding the inquiry and your quote. In general, I think Tran is not familiar with international trade (according to his wording) and you are not that professional in your own quote either. For example, when you quoted FOB prices, you didn't include the port -- whether it is FOB Shanghai or FOB Tianjin, we don't know.
  c* i. u3 I/ i* c( r, R* \1 R% C( n
Nonetheless, If I were you, I would probably ignore this particular inquiry. It could be a green hand. It could be a competitor or some researcher just wanting to get some marketing info.+ L, H$ m, q0 X
4 s) v. Z) W9 q: b" }/ Z$ R
Above if FYI.
) \  |. {: o+ E  K: ^- F- G

1 W+ m' ^5 h  n
询函： Subject: Alarm System
- v5 X8 Y$ p, Q" n4 S1 U) N> =========================================
5 o7 B. T5 z6 s>
: {" \9 ^$ a# P; Y2 t: F' D0 Q! d> Hi, my name is Thanh Tran, Owner of Skyline Electronics. Skyline Electronics is a retailer of high-end electronic products and we are currently getting ready to sell aftermarket performance car parts. I saw your profile and would like to know more about your alarm system for cars. Please send me the information about your alarms including quality, cost, the cars your alarms will work on. etc. Also, please send me some of your models including the best price per unit that you can offer me. I am very interested in starting a business relationship with you and I would like to be one of the main retailers of your product here in the U.S.A. Thank You and I hope to hear from you soon.4 v, d4 _0 n8 K
我的回复：

Dear Mr Thanh Tran,
. V6 q5 s6 q  k
8 I' [- s8 _4 n$ aThanks for your email !6 p0 X8 W' f/ y0 a8 P

" L. Z8 H* N+ N* h# Z/ \3 h9 g3 PFrom your email, i know you are interested in car alarm system,
( l$ Y# N" b$ P  x
* C* a1 N! p' t6 x, }/ d" {! gWe are the manufacturer of car alarm, motorcycle alarm, central locking, parking sensor, automatic detecting window closer,,, ! I0 t2 f5 R) ^, s& A" u
4 Y2 D8 P, N( G
We are very interested in starting USA market with you !
7 j1 v* ^8 ?7 u& t. {) T# \  X8 o6 d, e% X% l
We have our agent in Turkey.
3 \3 t* \$ l, \% p9 O6 V( j" W/ j- E8 V0 P9 B1 g
Regarding car alarm, we have two way and one way car alarm, 8 Y" w$ U( Z; `  J6 {% t# e

. v' T" p3 }" [- Q6 ntwo way car alarm items are : C409 and C421,
; @* |1 a3 a) U, c2 H: o8 z% K5 Y/ r$ F  K9 N
C409    unit price   56.00 USD (FOB  price )  
' r( K" f& {0 u0 f6 u; ~4 b" F" R* n1 m- K
C421   unit price   53.00 USD (FOB price )
5 H! Y8 Q) T  w6 S& T* _
) u2 q: r  M. GOne way items: for example: C418     unit price  12.00 USD
9 e# v) Q+ |. g* T
: e3 W, `1 [8 S( x2 i: t. X) ~) @; S                                                C417   unit price    12.00 USD
7 J8 G  z% y3 b: v2 f  f) _/ ~& z0 o
. J3 X; [0 A! hNew items: CF425     unit price    12.00 USD- r" h; m' ~1 v0 B; y

: V/ I( s9 H' J# R                     CF428    unit price     12.00 USD
; R, z( D/ {3 t5 Q, |7 j8 |# ^& b' L
% k8 }( g- \- Y4 UThe minimum order quantity is 300pcs." q: n& }% d$ g$ b: ~

9 Q" q2 G1 n; i) w( w, |$ MCarton size:  51*39*29 CM      12sets/ctn
! |! X9 I, a# ^% W* W7 B& a3 v$ L5 n% k+ Q: F0 o3 G7 c- H" x" U
About our items, you can visit our website for more informations: http://thor.en.alibaba.com or http://www.keyu-thor.com  
8 R* @. T( C! L+ x, A: R) [" O$ L1 t# O" Q
If you have any questions, please feel free to contact with me !  S3 v; Y6 t+ \! H/ L, ^

# y2 N/ `5 H8 G) \Your early reply will be very appreciated !
* z( f2 i9 E7 L1 b1 y" l8 y! I0 y7 h, R9 u7 p' t: t
Thanks and best regards,
0 T9 r: J# S" j请对我的客户回复提一些建议，谢谢！
2 m* U) v2 R4 J
* A6 g( H' Y5 }) {! B( `# q& L

    我觉得你的报价似乎太不正规了一些，客户收到这样的报价一定会感觉你们的公司不是太专业和正规。 最好你们能有一个统一的报价单格式 这样会给客户一种比较正规，专业的感觉。 报价单可以好好设计一下。) U. k9 u/ ^3 p# K4 L# e3 }
    另外我发现你的报价似乎缺少了一些外贸报价单的比较必要的元素 ，比如报价有效期，我不是很了解你的产品，但是我相信你的产品报价不是永远有效的吧。对于一些价格变化比较大的外贸产品来说，报价有效期一项就显得更为重要了。4 P/ P; ]) u, H1 k( o6 K& y. Q6 k$ `
对于报价单，建议可以采用一些外贸管理软件进行自动生成，一来便于管理，二来可以统一样式，给客户更好的感觉。! C8 M  {2 n+ z- ^+ ^7 G
推荐一个外贸管理软件，可以到我的板块去下载：
( v: m; o: i- o6 `3 xhttp://bbs.so-us.com/114/ShowPost.aspx                          -----JJIANG

给客户的信函，报价要有统一规范的格式，最好上面有公司LOGO什么的，给客户感觉你是一家很正规的大公司。另外，从对方的信函看，我觉得客户对你的产品情况不是很了解，也没有经营过你这种产品。因此我想你可以再介绍下产品及其特点优势。                                                -----RAIN

I agree with JJIANG and Rain. However, I studied your postings carefully and would like to offer the following comments.
5 z  z& R6 _8 ^) ~/ `( l. Z2 v! H) G
Before preparing a quote, I would usually do a little research about the inquiry itself. 知己知彼.9 i2 J& G9 q/ j/ W# a9 b' U- K+ Y
$ n3 R# h& x) W" o9 }) V" e9 c6 \
1. "Thanh Tran" is almost certainly a Vietnamese name. (Tran is 陈 in Chinese.)+ e0 ~) G2 ~% u4 ?1 [$ J0 ^4 ?
2. It is an inquiry issued by the owner of the company. It tells me that it's a very small business.
* i% s5 n0 n9 [& d, L* B& H. I: B3. If it is a very small company, how can they purchase a large quantity of your products, which are of low value?
( E6 P) v( I, u4. I did a search on "Skyline Electronics", which appears to be a very common business name, and didn't find any possible match of the inquirer. This, again proves my guess that they are a very small business. I even doubt if it exists.
$ X, r& D+ o! x; q: J3 a; V9 A8 g
; x: s3 X/ S! N( @For an inquiry like this, I would probably not reply in the first place.' a  a8 k5 B1 f! r7 d/ T

- e$ V: E1 f% y; zEven if I decide to reply for whatever reason, I think you may improve on the following.2 b+ O8 j1 |# Y: e0 \( v

6 d& q/ Z& e2 _1. For an electrical product like yours, you would need to indicate the US industrial standard(s) that your products conform to. Otherwise, they cannot be exported into the US.
0 C1 ]$ N/ u. E7 s2. Mr. Tran is asking what cars these alarms can be used on and you didn't include such info in your quote.; z9 [" R6 w2 d4 A- k& c+ K
3. You only referred to the product model (such as CFxxxx) and didn't include a brief description of the products. The inquirer may have no idea what you were talking about because you only gave the models and models are just codes and don't really mean anything to someone who is not familiar with your models. I assume these model numbers are not generally used in the industry. Of course, you asked him to visit your website, where more detailed info is available. However, it is always important to let your potential customer know what kind of things you are trying to sell up front.
. Y; |8 V3 m3 U" Y* Y+ V  N# W9 N) `0 |5 a9 W9 j+ P
There are many other issues that we can discuss regarding the inquiry and your quote. In general, I think Tran is not familiar with international trade (according to his wording) and you are not that professional in your own quote either. For example, when you quoted FOB prices, you didn't include the port -- whether it is FOB Shanghai or FOB Tianjin, we don't know.
& m6 Q. h# b1 V. X/ b8 h1 T* C5 ]9 I% u& }! o7 u( i4 B* M. V0 ~
Nonetheless, If I were you, I would probably ignore this particular inquiry. It could be a green hand. It could be a competitor or some researcher just wanting to get some marketing info.6 E; i' p0 V. f; \( p. d

0 I% b% ?3 Z" A1 E7 U6 PAbove if FYI. $ ], Z6 C- C* x% l" j+ G7 E' n

tks for you sharing.

顶一下，谢谢分享··········

很好呢，学习学习，谢谢

谢谢分享 楼主真是好人

thanks jianmei and the three critics

收了  @

我也觉得你应该做个规范点的报价~

了解，学习一下，楼主真是好人呢

很好的建议啊。。谢谢分享

谢谢分享 7

Wonderful explaination!

学习学习！

楼主，第二个给你建议的人很专业哦，是很好的训练教材，
8 T* j; C! a* [; ^# G- W1 j楼主，加油哦

报价给顾客很不专业,凌乱的感觉,另外像楼上所说的最好给顾客附上你公司的LOGO,具有型号的图片,顾客一看上去一目了然的感觉.